Three or four months ago I first heard Rosanne Cash singing “Land of Dreams.” I was semi-thrilled to hear her voice cutting through an evening of desk work; pleasantly surprised, even. However, having now heard and seen the commercial no fewer than 500 times I must agree with my wife: I’ve heard it enough. While I’m not to the point of muting with anger, I’m getting close.
Tonight, while scanning the channels, I stopped myself dead when I head the unmistakable voice of Wreckless Eric and the sounds of “Whole Wide World.” And I smiled and was happy watching a McDonalds commercial for the first time in memory. Pleased because I still love the song after all these years, and thrilled because someone whose music I’ve appreciated since grade ten is having a good payday: Take the K.A.S.H., as Eric Goulden might say.
I’m hoping I’m still thinking this way 499 replays from now.